Brand Identity
Web Design
Web Development

A cyber altar for

Kandra Alaya
2023

Custom branding and web design project I had the honour of crafting. Kandra's values of devotion, truth, surrender and freedom guided my design process as I captured that essence into a visual signature. This hand drawn logo features a hawk, all-seeing eye and lotus flower; potent symbols that accompanied her spiritual journey. From branding, design + development (in KAJABI) this has been an absolute dream project of mine that has so much love and intention poured into it. I focused on infusing an ethereal aesthetic, spaciousness & heavenly notes, soft, muted colours, occasional earthy elements, elegant script. Each phase of the process was intentional to capture the essence of Kandra’s business. She wanted a cyber altar to host all of her offerings and we achieved just that.

“Natalie Moore significantly transformed my website, branding, and logo, which I found truly remarkable. Initially hesitant to delegate such personal aspects of my business, I was pleasantly surprised by how Natalie captured and embodied my values and vision into the design, particularly with the striking logo featuring a hawk, an eye, and a lotus. These elements perfectly represent my business ethos. The entire website exudes a magical, ethereal quality, mirroring the energy I wish to convey. Natalie's creative flair and ability to guide the project while respecting my input made the collaboration effortless and rewarding. I highly recommend her services to anyone looking to elevate their digital presence while staying true to their core identity.”

— Kandra, kandraalaya.com
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